It is said that, “The clean person is not the one that runs away from dirt but one who takes the time and effort to tidy-up a dirty environment.” As the nation was gearing up for all India Swatchata (Cleanliness) campaign, Rotary Club of Panvel Elite produced and promoted a video online on Facebook to promote Swatchata app launched by Government of India from 24th January 2018 to 28th January 2018 which allows the citizens to post complaints with photos of dirt and litter in their vicinity and have the local body clean it. The awareness video reached about 32387 people in just 4 days This project was also applauded by the then Commissioner of Panvel Municipal Corporation – Sudhakar Shinde for the massive reach of the awareness campaign in Panvel. . The higher percentage of positive and encouraging comments and feedback only made the campaign promising and successful. At the same time, it also gave a unique opportunity to Rotary Club of Panvel elite to take advantage of the trend and portray a positive public image before the citizen of Panvel.